Sasha Primo and Gloria Favela Rocha
Artists
2026
Year
Escondido Roots
Title
1844 W Mission Rd, Escondido, CA 92029, USA
Location
Escondido Community Foundation
Funded by
About the Art
The Escondido Roots is a new large-scale public mural along the newly renewed Escondido Creek Trail that celebrates Escondido's agricultural heritage, local stories, and community growth. Escondido Roots is the first artistic intervention to go up as part of a wider push to bring public art to this revitalized stretch of the trail.
The project is a partnership between Escondido Community Foundation, and the California Center for the Arts, Escondido (CCAE). Led by Sasha Primo working through a community-driven design process with Gloria Favela Rocha collaborating on the piece.
About the Artist
Sasha Primo
Sasha Primo is a muralist born in Argentina and educated in painting and electronic arts. Working under the artistic name “Primo,” he uses public space to create large-scale, often hyper-realistic murals exploring color, identity, culture, and community empowerment. In 2017 he co-founded the art collective MUTA, transforming a house slated for demolition into a hub for artist workshops, events, and interventions.
His practice is people-centered: he has organized dozens of community workshops engaging thousands of neighbors in the design of his public artwork, of which Escondido Roots is the latest example.
Gloria Favela Rocha
Gloria Favela Rocha is a North County San Diego native and longtime professional muralist, with roughly 30 years of experience as a muralist and more than 20 years as owner of Rocha Murals & Paint Inc., a residential and commercial painting contractor.
Rocha is one of the artists behind the Anastasio Hernández Rojas mural in Chicano Park, a piece she has described as a place of spirituality, storytelling, and recorded history. She also created the Arts for Healing program for Palomar and Pomerado hospitals, now in its second decade, and regularly teaches mural-making to elementary and high school students.